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🎯 How to Set Up Facebook Pixel with OFM Pro

Updated over 6 months ago

Want better ad performance, smarter targeting, and insight into what’s working? Facebook Pixel is your first step. This guide walks you through setting it up so you can track conversions, refine your ads, and retarget your visitors — no coding experience needed.

🚀 What is Facebook Pixel?

Facebook Pixel is a tiny piece of code you add to your website that tracks user actions — like clicks, form submissions, or purchases — from your Facebook ads.

It helps you:

  • Track performance of your ads

  • Optimize campaigns based on real data

  • Build lookalike audiences

  • Retarget visitors who didn’t convert

🔍 Why It Matters

If you’re spending on ads but not tracking what happens after someone clicks, you’re flying blind. With Facebook Pixel, you’ll know:

  • Which ads drive sales or leads

  • What pages users engage with

  • How to improve your targeting

🛠 Step-by-Step: Set Up Facebook Pixel with OFMPro

Step 1 – Create Your Pixel in Meta Business Manager

  1. Log into Facebook Business Manager

Note: You need a Facebook Page to access this. Set one up if you don’t have it yet.

  1. Go to Events Manager from the left-hand menu

  2. Click the green + button to add a new data source → choose Web

  3. Name your Pixel (e.g. “OFMProPixel”) and enter your site URL (e.g. yourdomain.com)

  4. Choose Meta Pixel Only to finish setup

Step 2 – Grab Your Pixel ID

  1. Select Manually Install Pixel Code

  2. Copy the base code

  3. Find your Pixel ID in this line:
    ​fbq('init', '123456789012345');
    Copy just the number

  4. Save it somewhere (Google Doc, Notes, etc.)

Step 3 – Add Pixel to Your OFMPro Landing Page

  1. Go to your OFMPro dashboard

  2. Edit or create a landing page

  3. Scroll to the Page Content > Advanced Settings

  4. Paste your Pixel ID into the Facebook Pixel ID field

Enable Automatic Advanced Matching and check all customer data fields
Click Continue

You can skip the event setup tool — just head to Pixel Overview

Step 4 – Test If It’s Working

  1. In Events Manager, go to the Test Events tab

  2. Enter your landing page URL and open it in a new tab

  3. Head back to Events Manager — you should see “Receiving Activity” once the pixel is firing

Step 5 – Start Tracking & Build Custom Audiences

Once the pixel is active, you can create an audience to retarget visitors:

  1. Go to Audiences in Business Manager

  2. Choose Create Audience → Custom Audience → Website

  3. Select your Pixel

  4. Choose the event type (e.g., PageView)

  5. Set retention (up to 180 days)

  6. Name your audience and save

Your audience will take a little time to populate with data from new visits.

📌 Need to Track More?

Once your base pixel is installed, you can explore:

  • Custom events (e.g., button clicks, purchases)

  • Conversion tracking

  • Advanced matching for better attribution

✅ You're Done!

Setting up Facebook Pixel might sound technical, but once it’s in place, it gives you real control over your ad strategy. More data = better decisions = higher ROI.

If you need any support, simply click the icon at the bottom right of your screen to chat with our AI help agent, Fin.

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