🔍 Why Use Google Analytics?
Google Analytics helps you:
Track real-time and historical traffic
Understand where your audience comes from
Monitor link clicks and engagement
Identify what’s working (and what’s not)
🛠 Step-by-Step: Connect Google Analytics to OFMPro
Step 1 – Create a Google Analytics Account
Visit Google Analytics and sign in with your Google account.
Don’t have one yet? Create a Google account first.
Click “Start Measuring” to begin setup.
Set Up Your Account: Name your analytics account (e.g., "MyBusiness Analytics").
Create a Property:
Give your property a name
Select your local time zone and currency
Choose your business objectives (e.g., lead generation, engagement)
Set Up a Data Stream:
Choose Web as your platform
Enter your website URL and name your stream
Click Create Stream
Step 2 – Find Your GA4 Measurement ID
Once your data stream is created, you’ll be shown a Measurement ID — it looks like this: G-XXXXXXXXXX.
This ID is all you need to connect GA4 to OFMPro.
Step 3 – Add Your Analytics ID to OFMPro
Log into your OFMPro dashboard
Edit your existing landing page or create a new one
Navigate to Page Content > Advanced Settings
Paste your GA4 Measurement ID into the Google Analytics field
Step 4 – Verify That Tracking Is Working
Go back to your Google Analytics dashboard
Under Data Streams, click on your stream name
Use the built-in Tag Assistant tool to check if your code is active
Alternatively, view the Real-Time Report to see live activity after opening your landing page
Optional – Use the GA4 Setup Assistant
For more advanced tracking:
Go to the Admin section
Open Setup Assistant
Enable features like:
Google Signals (for cross-device tracking)
Audience creation
Key event setup
Consent preferences
Step 5 – Analyze Your Visitor Data
Your Google Analytics dashboard will begin collecting and displaying key metrics like:
Total visitors
Average session time
Bounce rate
Conversion paths
Audience demographics
📈 See Where Your Visitors Come From
To track traffic sources:
In the left menu, go to Reports > Acquisition > User Acquisition
Change the dropdown to show “First user source / medium”
You’ll see whether traffic is from Instagram, TikTok, Threads, YouTube, etc.
✅ You’re All Set!
With Google Analytics connected, you now have visibility into how your landing page is performing. Make it a habit to check your reports and adjust your marketing strategy based on real data.