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🔄 What is Traffic Recovery?

Traffic Recovery is a smart recovery feature designed to capture traffic that would otherwise disappear.

Updated over 6 months ago

💡 How It Works

When someone visits your subscription link but doesn’t commit, traffic recovery steps in. If they hit the back button, they’re automatically redirected to a secondary offer that you control.

You can send them to:

  • A free trial or preview link

  • A free teaser page

  • A limited-time discounted subscription

This fallback link is entirely up to you — the goal is to re-engage hesitant visitors with a softer offer.


🚀 Why It’s Powerful

Without traffic recovery, bounce traffic just disappears.

With it, every bounce becomes a new opportunity to convert — especially for users who showed interest but weren’t ready to commit.

  • Recapture drop-offs with lower-friction offers

  • Grow your conversion rate from the same traffic

  • Unlock real revenue lift, especially on high-volume pages

Most creators are surprised by how many potential fans leave without subscribing. Traffic Recovery turns those exits into a second chance.


⚙️ How to Set Up Traffic Recovery

Setup is simple and takes less than a minute:

  1. Create a tracking link in your OFM Pro dashboard

  2. Toggle "Use Recovery" to enable Traffic Recovery

  3. Include a recovery URL in the field below

  4. Then continue creating your deep link

Note, the Landing Page builder also has capabilities to add further traffic recovery URLs for socials and for buttons.

If you need any support, simply click the icon at the bottom right of your screen to chat with our AI help agent, Fin.

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